The "black healthy drink"

by Fitness Coffee, the healthy coffee, international patent pending

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 Fitness Caffè Cialda Espresso

The staff of Fitness Coffee®, loving so much the coffee and its world, has picked up here some brief notes to allow to the not experts to know better the "black healthy drink". We think in fact that it is necessary to do ever more for spreading a deeper culture on this so beloved drink and particularly on the italian Espresso, precious ambassador of the made in Italy all over world. In the Fitness Caffè, containing medicinal herbs and spices scientifically famous for their salutary effects, the properties of the coffee become still healthier to get a good shape. We hope that these simple notes can be pleasant and profits to improve your knowledge of the worldwide beloved "black healthy drink".

Gli ingredienti del Fitness Caffè
Italy: world leader of the "Italian Espresso"

The "black drink" is second only to the oil as world volume of exchanges. Enjoying it in a wide ways of assumptions (and now also in the new way: the salutary coffee) the Italian coffee is appreciated more and more in the world. Only in Italy are drunk 70 million cups a day. With a positive trend Italy has reached the second place among the exporting Countries of roasted coffee. The Espresso has made the coffee "Italian Style" famous all over the world: this inimitable brewing method, an experienced barista and the healthy mixture of herbs, oriental spices and quality coffees with which the Fitness Caffè® is made, all together allow to get a more wellness and aromatic drink than the normal cup of Espresso. Also in case of other methods (as the moka pot, the french press, the gold or paper filter, the turkish style, etc.) drinking daily a cup of Fitness Coffee it will be always a more delicious and healthier new habit. Fitness Coffee Classic and Fitness Coffee Oriental Elixir can contribute daily to the wellness of everybody.

Brief history
  • The Arabs used so much coffee that the Christian church denounced coffee as "the hellish black brew." But Pope Clement VIII found it so great tasting that he baptized it and made it a Christian beverage saying "coffee is so delicious it would be a pity to let the infidels have exclusive use of it."
  • The first coffee House was opened in England in 1652. A cup of coffee sold for a penny.
  • Coffee is an Arabic name that derives from Kaffa a region of Ethiopia in which the variety of original spontaneous Coffea was open. The first crop of coffee of which news is had was installed in the Yemen around 1200. Subsequently the use of the drink it quickly spread from the east to the western countries, even if the Arabs for long time maintained the monopoly of the cultivation allowing only the export of the toasted coffee. The Indian pilgrim Baba Budan to the beginning of 1600 were the first one that succeeded in escaping some precious seeds: it brought them to Chickmagalur in southern India, where it planted them really on the known hills still today with the name of Bababudangiri Hills. Few years later in 1615 also the Dutch merchant Pieter van der Broecke stole some cried by the I bring yemenita of Moka to transport her to the botanical garden in Amsterdam. The Venetians had been beginning the commerce for the first years of 1600, having ascertained the breadth use of coffee that did him in the East. The first coffee shop of Europe was opened in Venice in 1645 nearby to "Procure Vecchie". In 1655 the Dutch planted the coffee in their colonies to Ceylon and in the Indonesian archipelago. In the 1715 beginning the cultivation in the French Antilles.

    The coffee

    The "black drink" more beloved in the world is gotten by a plant of the family of the Rubiacees and the kind Coffea that understands numerous kinds.
    Only the kinds Arabica and Robusta have economic value and they are cultivated in the principal coffee manufacturing Countries. COFFEA ARABICA: qualitatively it is among the best coffees and it represents around the 70% of the world production. The grains are small, of lengthened form and flattened, of a beautiful green/blue color. Contrarily of the Canephora Robusta, more resistant to the illnesses, the Arabic one is a fragile plant that grows only in altitude. These characteristics are at the base of its qualitative superiority: greater it is the altitude, they mature anymore more slowly the fruits and so much the drink it is rich of aromatic mixtures and of way of caffeine less elevated than that of the Robusta one (1,1-1,7%). COFFEA CANEPHORA or ROBUSTA: the Robusta one is a variety of the Coffea canephora but the definition "Robusta" has entered in the common use to point out the varieties of different coffee from the Arabic one. The grains are round from the irregular central cut: the color is green/yellow, quantitatively allow greater outputs and inferior quality slightly to the Arabic one, in comparison to which it has a more rapid growth and a more elevated content of caffeine (2 - 4,5%). The Robusta quality represents around a quarter of the world production and the production is assembled especially in the African continent.
    From the mature fruits (in slang "cherries") green coffee prepares him with a series of procedures aimed to separate the grains from the fruit that it winds them and to dry them to allow the maintenance and the following roaster. Two methods exist for the preparation of the raw coffee: for by shoal, for by damp. The coffee gotten for by shoal natural coffee is denominated, while that gotten for by damp washed coffee is denominated. The stimulating effects of the caffeine-the principal present alkaloid in the coffee-they have been being known for a long time and it has been verified that the substance is not dangerous for the health, unless is not assumed to very elevated doses. On the contrary, the medical science has not put never in discussion the therapeutic value of the caffeine, to which recent studies have recognized various healthy benefits (for more information: scientific news ).
    The Robusta quality contains a greater percentage of caffeine in comparison to the Arabic one (2-4,5% against 1,1-1,7%). In the Fitness Caffè® we use a mixture with the maximum percentage of Arabic and a small percentage of Strong (necessary to give more tone and body to the final beverage): the content of caffeine therefore is ideal to exalt the salutary properties and the superior taste of the drink that is really unique and innovative. The best method to brew the Fitness Coffee is the italian style Espresso, it is this in fact the method of extraction that produces coffee with the lowest percentage of caffeine, because the little quantity of water used for the preparation quickly passes through the mixture, freeing a low quantity of the substance but also the whole harmonic and splendid "bouquet" of the sixteen medicinal herbs and spices (for other methods see: preparation of Fitness Coffee

    The best coffee "cru"

    Here are listed some "cru" of the best coffee varieties.

    • Jamaica Blue Mountain: considered worldwide the top cru, very sweet, aromatic, pleasantly acid and from the sign of chocolate, is the most expensive coffee.

    • Coast Rica Tarrazu, Tres Rios: here a good body and a harmonic aroma are melted, sour and rather strong coffee in their essence.

    • Guatemala: regions of Antigua and Coban are origins of this magnificent and complete "cru", spiced or yielded or to the taste of cocoa, acids and often strong.

    • Kenya AA: the "cru" more yielded and acid that exists, to taste pure for an intense coffee, unique, alternative.

    • Ethiopia Limu: one of the three extraordinary Moka washed of Ethiopia, the coffee with the lowest percentage of caffeine to the world, together sweet and rich in aroma.

    • Ethiopia Sidamo: a good Moka washed of Ethiopia with small grains, sweet, with floral aroma, slightly acid. very poor in caffeine.

    • Sigri New Guinea: one of the best coffees worldwide, it is born by the plants of Blue Mountain, it gives a complete cup, rich in body and in aroma, sweet, from the balanced acidity and from the sign of chocolate.

    • Colombia Medellin Supreme: the best denomination from Colombia from which a sweet and perfumed coffee can be brewed.

Useful news for our health

From the UNICEF an article on the artificial milk

Simon Barrington-Ward on the site of the Unicef has published an article in English (http://www.unicef.org/pon97/nutr1.htm) entitled: "To put the health of the children before the business". In synthesis the OMS (world Organization of the health) and the UNICEF recommend that the newborns are exclusively fed with maternal milk during the first six months of life. The reduction in the use of the artificial nursing and an improvement of the practices of nursing to the breast could save 1 million and a half of children every year. In many countries artificial milk is incorrectly promoted as "superior" to the maternal milk, and the advertising countries have a strong effect of belief especially in Countries with low middle culture. The percentages of nursing to the breast are in fact tall in Countries where the advertising pressure is low. The people that live in the poor Countries are easily convinced by the publicity that the artificial nursing is the most modern thing to do. It says father Simon: "having lived in Nigeria and traveled to a large extent of Africa and of Asia, I can report that the manufacturers of artificial milk systematically use images of white physicians surrounded by black or Asian newborns to promote his/her own products as the modern way, healthy and from first world to raise and to grow well a baby. It is a message very powerful and persuasive, communicated by images of modernization". Besides the danger comes also from the fact that the instructions of use and the labels of the artificial milks they are not clear at times for some groups of populations. Besides: "the free champions, those distributed by the sanitary operators, are especially a form of particularly insidious promotion. A mother can easily pass from the nursing to the breast to that artificial, but the contrary one is almost impossible. In fact the newborn, after having been fed only also with free champions of artificial milk for a few days, it gets used to the teat and curtains to refuse the breast. But above all while the newborn drinks artificial milk, the production of milk lowers and at times disappears for the missed use". The article signals besides that a code of behavior exists for the sale of substitutes of the maternal milk, denominated International Code of Marketing of Breast-milk Substitutes, compiled by the UNICEF and by the OMS, adopted by the World meeting of the Health and undersigned by all the manufacturing multinationals of artificial milk. This Code expressly foresees to protect the nursing to the breast as "a way without rivals to furnish the ideal nourishment for the growth and the healthy development of his/her/their children". The Code is only a recommendation, even though authoritative, but it is up to the states members to convert it in law and to make to respect it. Among the purposes of this Code there is that to guarantee that the substitutes of the maternal milk are not commercialized or distributed in way by to interfere with the protection, the promotion and the assistance to the nursing to the breast. There is not in short doubt, that artificial milk is worse of that natural and that come indeed incorrectly publicized in so many Countries pointing out more deceitfully that it is better than the maternal milk. A relationship quoted in the text UNICEF shows that well 32 multinational societies have systematically violated the Code that all had undersigned. Some names? Gerber, Johnson, Milupa, Nestlé, Heinz, Nutricia, Wyeth, Abbott.

To conclude the problem is dramatic and immense: the solutions to try to resolve are not only an information and an awareness more diffused but above all a greater attention of States for more severe laws and their check and respect.

Television, danger of the century?

Doctor Aric Sigman, partner of the British Society of Psychology and member of the institute of Biology, has studied for a long time the interaction between the human body and the psyche, conducting searches on the effects of the hypnosis on the brain and on the behavioral automatisms, the effects hidden of the moderate diets but extended in the time and he has also written various publications on the matter.

On the scientific periodical Biologist, Sigman - reassuming about ten different studies - explains the risks that race the people because of the excess of times passed in front of the television severely admonishing to reduce the times. Everything would be tied up to a smaller production of melatonina, that is defined "the hormone of the sleep."

Its lack would determine alteration of the biological rhythms; in the young people it would induce deficiency immunitaria and it would accelerate the beginning of the puberty, in the elderly ones it would increase the possibility to develop the Alzheimer, it would favor the to rise up some diabetes and it would induce to the insomnia.

The searches don't clarify if similar effects are also verifiable in relationship to the excess of times passed in front of the PC, but there are to bet of yes, for which would be opportune to appraise in their entirety the hours in the doubt it spent for job or relaxation in front of the monitors of any kinds.

The ancient meaning of some colours:

Black - Protection, also used to blend or bind elements together;
Red
- Emotions, passion, charisma, lust and also creativity.
White - Purity, power of the moon, allows energy to flow freely.
Blue - Protection, peace, calmness and spirituality;
Green - Growth, fertility, success in things and ideas that grow.
Yellow - Health in body and mind, love of man and the sun, connection to the God.
Brown - Mother earth, also can mean friendship and strength.
Orange - Abundance in career, projects and matters needing an added push.
Violet - Things that are sacred.

 

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