I. PATENT No. 1361629 and others pending
Healthy coffee beverages: abstract of the international patent and marketing concept - Contact us to get a translation of this page in your language.
Abstract of the patent:
are many products all over the world regarding alimentary beverages
having the objective to improve the human physical and mental well-being.
In the past the foods were more integral, less refined and worked
so the indispensable oligoelements for our organism were found directly
in the daily intake.
Now it is any more so and thus in the developed countries millions
of people are more and more entrusted, in several shapes and depending
on the local habits, with functional, modified, enriched, vitaminized
foods and with dietetic, adaptogenic, stimulating, slimming, energetic
integrators and so on.
In the last years, in fact, the same concept of health is evoluted
from simple absence and prevention of a pathology to psycho-physical
well-being", meant like to be well with itself. The
consumers wish to be ever more informed about that can contribute
to their well-being. In order to be always fit, they feel the need
to purchase the above mentioned products.
Companies answer to this requirement with diligence but, truth to
tell, with an excessive emphasis relating to the advertising communication.
The role of so-called officinal herbs in the human use
is sure important. It is constantly increasing in the world, but the
consumers became frequently dupes of advertising communications and
of new fashions. In this way it would be desirable a more careful
control, a more correct information and stricter laws. We hope that
shortly there will be an international normative regulation concerning
medicinal herbs in order to clear the market of uncontrolled, in some
cases dangerous formulas, and of false improbable promises.
However, assuming that the herbal formula of a product to ingest is
safe, as it is in case of the FITNESS
COFFEE®, during the assumption of any useful well-being
product appears the following problem: to have the ability to change
our habits and at the same time to remind us to do something alien
to our habits. Everybody knows how much is difficult to allow to begin
a new habit but it is even more difficult to be constant in it.
In fact, happens easily that we should take a capsule of a dietetic
integrator (for ex.: three times a day before meals), or prepare an
infusion (for ex.: one cup after the main meals) or do the prescribed
gym exercises, etc. Well, at the end of the day (week) we understand
to have skipped something important, to have not done the things as
we have planned.
Moreover all these products, it is not very clear why, are very expensive
and few of us can buy them every time we need (there is no regulation
regarding these products and they are a large business for producers,
pharmacies and herbal shops, the profits are enormous and after all
who pays dearly is the consumer.The
main innovation of the invention is to give to the lovers of the most
popular drink in the world (after the water and the tea) a new product
that, conserving and improving all the pleasure and the taste of a
coffee, gives also a greater contribution to our general psycho-physical
well-being as distinct from usual coffee.
As regards to the taste, it has been organized a tasting of the product
among 150 persons of different age (from 20 to 70 years old). Only
2 of them have declared that the drink was not to their liking and
the 68% have said that they would prefer it to their usual coffee.
Fitness Coffee ® has its value
as a research of a new taste and of a new formula for an alimentary
product of wide consumption. Furthermore it has also in addition an
intrinsic value proceeding from the idea from which it comes. The
inventors have followed the following objective: to
give to everybody something surely healthy (except for the people
affected by the usual contra-indications for the use of coffee, like
arterial hypertension and cardiac arrhythmia) introducing in their
daily stable pleasant habits a product with similar cost to the usual
cup of coffee but even more delicious like the Italian healthy
espresso coffee. Those who according to the local traditions
are not accustomed to the Italian Espresso, will drink this healthy
coffee in their own traditional way (Turkish coffee, American coffee,
Our researchers, for every local tradition, have calculated the formulation
of the product keeping well in mind the way of preparation, the average
amount of drink in millilitres in the cup (the American coffee, for
example, is of about 200 millilitres) and the concentration of extracted
active principles for every method used.
With this purpose the herbal ingredients have been selected ad hoc
and in the adequate state for the best extraction of their active
principles through short boiling (Turkish coffee), fall down of hot
water through paper filter (American coffee), machines for Italian
espresso, Italian moka-pot, Italian Neapolitan coffee-pot, etc.
We have followed the ancient italian tradition of the famous 4 M (optimal
Mixture, optimal Milling, clean and efficient Machine, expert Hand
Mano in Italian language). We have added natural
herbal ingredients and therefore, if you want, a fifth M, that one
of new Fashion Moda in Italian language - relative
to a HEALTHY espresso coffee that renews the great Italian tradition.
All the ingredients used in Fitness Coffee® are in right amounts in order to satisfy the last guidelines prescribed
by the Ministry of Health of Italy in the field of the alimentary
integrators. It means the respect of the upper safe level
(the UL), relatively to a daily maximum intake of 6/7 cups of healthy
espresso coffee prepared with the classic dose of 7 grams of ground
coffee for cup (2 or 3 cups of healthy espresso are suggested daily).
Particular attention has been placed in the granulometric size of
the single ingredients so that to obtain a usual quantity of espresso
coffee (neither strong nor aqueous) with a duration of extraction
in espresso machine of about 20-25 second. This length of time is
considered ideal by the best baristas. There were not absolutely used
herbal ingredients that for their nature can be sold only in pharmacies
(Circular 3 of the 18 July 2002 of the Min. of Health of Italy).
The functional coffees, teas and barley blends with full bioavailable officinal herbs and thermogenic spices: a new patent in the field of the healthy functional beverages.
Title of the industrial
IN POWDER COMPOSED OF VEGETABLE SUBSTANCES THAT IN PROPER DOSAGE AND METHOD OF PREPARATION BECOMES A SALUTARY BEVERAGE OF ITALIAN ESPRESSO COFFEE TYPE OR OF OTHER TYPES.
COFFEE® is a patented product available
for everybody in good health creating a new habit proceeding from the following reasons:
pleasant to drink at restaurant, SPA resort, healthy center, bar, home and everywhere;
delicious and with an incomparable long durable aroma with a pleasant
aftertaste on the palate;
salutary for the psycho-physical wellness because of the synergic
effects of all single ingredients;
thermogenic, digestive, diuretic, tonic, helping in a balanced diet to get fit and good shape;
drunk cold, it can be an optimal herbal alcohol-free aperitif and
With Fitness Coffee® NOW BREW SOME HEALTHY ™